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לחץ/צי על הלינק מטה
מהספרים החכמים שנכתבו בעשור הנוכחי
על מגמות, שיווק וויראלי, פרסום פה-ל-אוזן
ה(!)ספר על שיווק במאה ה-21
The Tipping Point/ Malcolm Gladwell
ספר הלימוד המרכזי והתנ"ך של השיווק
Marketing Management/ Philip Kotler
מהספרים החכמים שנכתבו בשנות השמונים על שיווק ותודעה
מספרי הקלאסיקה בשיווק ובתקשורת שיווקית
Positioning/ Al Ries, Jack Trout
ספר היסוד על לוחמה שיווקית
מספרי הקלאסקיה באסטרטגיה שיווקית
Marketing Warfare/ Al Ries, Jack Trout
מהספרים המרתקים על מגמות צרכניות וחברתיות
אבן יסוד לאפיון החברה הצרכנית בראשית המאה ה-21
Clicking/ Faith Popcorn
סודות מבית היוצר של קונצרן דיסני: איך הם עשו את זה
אסטרטגיות בניהול ובשיווק
The Disney Way/ Bill Capodagli, Lynn Jackson
סודות מבית היוצר של קונצרן מקדונלדס: איך הם עשו את זה
אסטרטגיות בניהול, בשיווק, ובתקשורת שיווקית
McDonald's Behind the Arches/ John Love
חכמת האסטרטגיה על פי אלכסנדר הגדול
ייכנס לרשימת הקלאסיקות בתחום החשיבה האסטרטגית
Alexander the Great's Art of Strategy/ Partha Bose
על מגמות בראשית המאה ה-21
החיבור בין הי טק לצרכן האלטרנטיבי
High Tech High Touch/ John Naisbitt
ספר היסוד על התנועות החברתיות האנטי-צרכניות
קלאסיקה בתחומים של אחריות חברתית
מרתק במיוחד לאנשי שיווק, מיתוג ופרסום
No Logo/ Naomi Klein
מהספרים הכי עדכניים בתחום של מיתוג
מציג את קונספט המיתוג התרבותי
מרתק (!) ייכנס לרשימת הקלאסיקות בתחום השיווק
How Brands Become Icons/ Douglas B. Holt
מהספרים הכי עדכניים בתחום של חשיבה אסטרטגית
מציג את קונספט העסקי של פיתוח מרחבי תחרות חדשניים
ייכנס לרשימת הקלאסיקות בתחום האסטרטגיה העסקית
Blue Ocean Strategy/ W. Chan Kim, Renee Mauborgne
כיצד חושב הצרכן בראשית המאה ה-21
A Whole New Mind/ Daniel Pink
ספר הלימוד והקלאסיקה על תורת המיתוג
Building Strong Brands/ David A. Aaker
ספר יסוד מרתק על תורת המיתוג
מבית היוצר של קונצרן נייק וסטארבקס
A New Brand World/ Scott Bedbury, Stephen Fenichell
ה(!)ספר על ניהול משברים
קלאסיקה בניהול אסטרטגי
The Crisis Counselor/ Jeffery R. Caponigro
על השימוש במטודיקת הסיפור בניהול, בשיווק ובתקשורת שיווקית
The Story Factor/ Annette Simmons
ה(!)ספר של שיווק פוליטי
No Place for Amateurs/ Dennis Johnson
הספר הכי עדכני על תורת הספין
Spin This/ Bill Press, Bill Maher
ספר הלימוד הקלאסי על שיווק חברתי
Social Marketing/ P. Kotler, N. Roberto, N. R. Lee
ספר הלימוד הקלאסי על אחריות חברתית של תאגידים
Corporate Social Responsibility/ P. Kotler, N. Lee
קלאסיקה על הבחירות לנשיאות בארה"ב
This work is the barely fictionalized account of candidate Bill Clinton in 1992 via the character Southern Governor Jack Stanton. Joe Klein joined Newsweek as a political reporter and columnist during the 1992 US Presidential race, and followed then candidate Bill Clinton on the road. As such, Klein dutifully conveys the youthful exuberance for a new candiate, along with the sense of awe at his determination, drive, and intelligence. All along, he also displays the shocking lack of personal morals of a "natural" candidate for the office. Further, he shows the inner deal-making that everyone connected with the campaign makes to achieve the vision they started with, no matter how ugly the cheating, talented candidate gets on his road to the election. Klein tells the story from the 1st person perspective of a sophomorish campaign manager, Henry Burton, that just happens to be a grandson of a black civil rights leader. They join the Southern Governor at a talk given on adult education, in which Gov. Stanton cries as he tells the students how they were braver than his uncle--a World War II veteran that earned the Medal of Honor, but went home and never took a job because he was too embarassed to tell anyone he was illiterate. We next find out this story is not true! Despite this, Burton decides to join the campaign, and works many of the standard issues--such as fighting off scurrilous attacks by opposing candidates, and captured and doctored cell phone conversations, etc. Burton walks into the campaign headquarters (a hotel suite) to find the Governor coming out of a bedroom not completely dressed, and a disheveled librarian they had just met at a school they had attended. Of course, Susan Stanton, the Governor's wife, is nowhere to be found. The team flies to another destination to meet up with Mrs. Stanton, as she has been campaigning for her husband among their party elite in that state. Burton is eventually introduced to Libby Holden (Kathy Bates), whose job is to defend the President by combating the attacks from all comers. She does so with ruthless abandon, but also with a strict moral code: There apparently is something noble about stopping the attacks of others, but it is almost reprehensible about digging up the dirt on others -- essentially attacking them first. We come to know that Gov. Stanton is a philanderer of extraordinary magnitude, but an inspired genious at politics. Unfortunately, this extends to sleeping with a 17-year-old babysitter, the librarian they just recently met, a long-term affair with another woman, and the list goes on.Source: IMDB
סרט דוקומנטרי על המירוץ לנשיאות של ביל קלינטון ב-1992
A behind-the-scenes documentary about the Clinton for President campaign, focusing on the adventures of spin doctors James Carville and George Stephanopoulos. Bill Clinton himself is almost never seen.Source: IMDBLink to Trailer
סרט דוקומנטרי על מאבק חברתי נגד קונצרן מקדונלדס
McDonald's loved using the UK libel laws to suppress criticism. Major media organisations like the BBC and The Guardian crumbled and apologised. But then they sued gardener Helen Steel and postman Dave Morris. In the longest trial in English legal history, the "McLibel Two" represented themselves against McDonald's £10 million legal team. Every aspect of the corporation's business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and advertising to children. Outside the courtroom, Dave brought up his young son alone and Helen supported herself working nights in a bar. McDonald's tried every trick in the book against them. Legal manoeuvres. A visit from Ronald McDonald. Top executives flying to London for secret settlement negotiations. Even spies. Seven years later, in February 2005, the marathon legal battle finally concluded at the European Court of Human Rights. And the result took everyone by surprise - especially the British Government. McLibel is not just about hamburgers. It is about the importance of freedom of speech now that multinational corporations are more powerful than countries. Filmed over ten years by no-budget Director Franny Armstrong, McLibel is the David and Goliath story of two people who refused to say sorry. And in doing so, changed the world.Source: IMDBLink To Trailer
סרט על תעשיית הטבק בארה"ב
Tobacco industry lobbyist Nick Naylor has a seemingly impossible task: promoting cigarette smoking in a time when the health hazards of the activity have become too plain to ignore. Nick, however, revels in his job, using argument and twisted logic to place, as often as not, his clients in the positions of either altruistic do-gooders or victims. Nick's son Joey needs to understand and respect his dad's philosophy, and Nick works hard to respond to that need without compromising his lack of values. When a beautiful news reporter betrays Nick's sexually-achieved trust, his world seems in danger of collapsing. But there's always one more coffin nail in Nick's pack. Source: IMDBLink to Trailer
על ניהול משברים: הסיפור מאחורי משבר הטילים בקובה
The year is 1962. USAF U-2 spy planes discover that the USSR is placing nuclear ballistic missiles in Cuba. The Chiefs of Staff warn President Kennedy and his cabinet that the missiles have the potential to kill up to 80 million Americans, and destroy a large number of USAF bomber bases - thus crippling the Americans' ability to retaliate and leaving the country an easy target for Soviet invasion. Fortunately, the missiles are not yet operational, and the President and his staff try to figure out how to get the missiles out of Cuba - whether by diplomatic means or by force. Initially, diplomatic attempts fail as the Soviets lie and stonewall the President. Secretary of Defence Robert McNamara comes up with a different plan - a naval blockade of Cuba to keep new missiles from reaching the country. When the Russians ignore the blockade and try to run it, things quickly go from bad to worse. Will the Americans & Soviets come to a peaceful settlement - or will nuclear war result?Source: IMDB
על העתיד הטכנולוגי בשנת 2050
It is the year 2054 - Washington D.C. - dreams can be recreated through computers, computer monitors and displays are transformed into holograms, and identification is done through eye-scanning. John Anderton lost his son, and to prevent horrible events from occurring to other individuals he joins a unit known as "Pre-Crime" - where murderers are arrested before they can commit the murder. How does Pre-Crime work? Through 3 people known as "precogs". They are 3 psychics used to see the future and they see murders exactly the way they will occur. Through advanced technology, Pre-Crime officers are able to see what the precogs see, and they analyze the data, identify the perpetrator and victim, and try their best to stop the murder from occurring. The perpetrator is put into a sleep state with a device called a "halo". John Anderton gets accused of murdering a man he has never even met, causing him to run from Pre-Crime and prove his innocence.Source: IMDB Link to Trailer
סרט על ענף הפרסום בארה"ב
Nick Marshall, Playboy and Hot Shot in advertising, thinks he's God's gift to women. After a little accident, he discovers that he is suddenly able to hear what women really think. First, Nick is pretty disappointed when he discovers that his beloved macho behaviour does not exactly contribute to being desired. Then, his upcoming dream position in the company is being given to a new team member: Darcy, not only a woman, but a man-eating one, also is a very talented ad expert. So, Nick decides to sabotage his new boss by reading her thoughts and selling her ideas as his own. Unfortunately, love gets in his way.Source: IMDBLink to Trailer
על תאגידים ומה שמניע אותםסרט דוקומנטרי חברתי
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.Source: IMDBLink to Trailer
סרט קלאסי על ספין תקשורתי
When the president of the United States is about to get caught in a sex scandal 14 days from the election it is time to create a war. Perception and reality, life and death all flow from 1600 Pennsylvania Ave. One of his advisors (DeNiro) contacts a top Hollywood producer (Hoffman) in order to manufacture a war in Albania that the president can heroically end, all through mass media. Source: IMDBLink to Trailer
